sociopragmatics

noun
  1. The term ‘sociopragmatics’ was coined by Leech to describe (the study of) the ways in which pragmatic meanings reflect ‘specific “local” conditions on language use’ (1983: 10), a sub-field of pragmatics that he distinguished from the study of more ‘general’ pragmatic meaning. “sociopragmatics” refers to the knowledge of the social conditions governing language use.

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